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Karl Kronenberger Brings Clarity to New FTC Rules for Affiliate Marketers in FeedFront Magazine
In May 2015, the Federal Trade Commission (FTC) released new guidelines that directly affect most affiliate marketers. Partner Karl Kronenberger authored the FeedFront magazine article, “New FTC Requirements for Affiliate...
Press & Published Articles
Video: Open Source - Avoiding Common Pitfalls
More than ever, open source software is at the heart of modern online businesses and technology companies. Open source is nearly everywhere: web browsers, smartphones, home wireless routers, databases...
Resources & Self-Education
Kronenberger Rosenfeld Files Lawsuit Against Google and Waze for Copying Competitor’s Database
As seen in Law360 and Daily Journal, Kronenberger Rosenfeld filed a lawsuit on behalf of PhantomALERT, Inc., a GPS navigation technology company, against Waze, Inc. and its acquirer, Google, Inc...
General News & Firm Announcements
Video: Legal Compliance for Sellers of Health and Beauty Products
High volume sellers of health, beauty, skin care or anti-aging products, who often use affiliate marketing to generate sales, face an ever-changing legal landscape especially when it comes to keeping...
Resources & Self-Education
Direct Marketing News Features Karl Kronenberger on FTC’s Revised Endorsement Guidelines
Partner Karl Kronenberger was featured in the article, “I Was Paid To Write This Blog” published by Direct Marketing News, addressing the Federal Trade Commission’s (FTC) updated endorsement guidelines that...
Press & Published Articles
Karl Kronenberger Discusses FTC’s Social Media Promotion Guide with Law360
Law360 interviewed Partner Karl Kronenberger for the article, “FTC's Social Media Promotion Guide Has Marketers Confused,” discussing the Federal Trade Commission’s (FTC) revised advertising endorsement guidelines that address a variety...
Press & Published Articles
Ginny Sanderson’s Feed Front Article on Protecting Supplement Brands From False Advertising Claims
Partner Ginny Sanderson authored the article, “Dietary Supplements in the ‘DNA Barcoding’ Era” published by Feed Front magazine, the leading magazine for affiliate marketers, addressing New York Attorney General Eric...
Press & Published Articles
Daily Journal Interviews Karl Kronenberger on Tracking Web Traffic
Partner Karl Kronenberger was featured in the Daily Journal article, “Firms aim to track clients on websites,” discussing how law firm marketers can analyze a law firm’s website traffic in...
Karl Kronenberger Presents on Legal Pitfalls of Online Advertising at BASF Event
Partner Karl Kronenberger presented at the Intellectual Property and Internet Law Section of the Barristers Club event, “Online Advertising: Current Trends & Common Pitfalls,” on July 9, 2015 at 12:0...
General News & Firm Announcements