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Be Careful with Drafting Marketing Claims for Internet Advertising
The FTC has well-established guidelines for claims made in marketing to consumers. Companies need to be very attentive to the language used in their advertising and marketing programs. Most of...
Resources & Self-Education
How to Comply with FTC Endorsement Guidelines on Social Media
Though the Federal Trade Commission (“FTC”) requires clear and conspicuous disclosures of advertising content, including paid reviews and influencer campaigns, as “influencers” are expanding on social media, many businesses are...
Resources & Self-Education
Webinar Now Available: A Guide to Complying with FTC Rules for Paid Promotions on Social Media
Brand-sponsored content is more commonly seen than ever on social media platforms in the form of paid reviews, endorsements and posts. Though it’s required by the Federal Trade Commission (FTC)...
Resources & Self-Education
What Exactly Can You Say in a Crowdfunding Campaign?
Let’s say you see an online video advertising a new product that catches your eye. Say it’s for a 3-D printer. The video you see is part of a crowdfunding...
Resources & Self-Education
Don’t Get Shaken Down by an ADA Website Compliance Lawsuit
Virtually every business, small or large, owns, operates and maintains a website advertising its goods and services. What many businesses don’t know is that these websites are subject to compliance...
Resources & Self-Education
Essential Elements for Website Terms & Conditions
Website terms and conditions (“T&Cs”) are often the primary contracts between web-based companies and their customers or website users. Accordingly, T&Cs are an invaluable tool for businesses and can establish...
Resources & Self-Education
Online Advertising and Marketing for the Cannabis Industry – Where Does the Road Lead Now?
By Karl Kronenberger and James Weixel With the approval of Proposition 64 in November, California welcomed the legalization of cannabis for recreational use in the state. At the same time...
Resources & Self-Education
Webinar Now Available: Tips for Responding to FTC Civil Investigative Demands (CIDs)
If your company is served with a civil investigative demand (CID) by the FTC for alleged internet-related wrongdoing, how do you respond? You likely don’t know whether you are the...
Resources & Self-Education